Quick, Clever, Creative.
Just Like a Wagtail.
Welcome to Wagtail Creative.
We are your small but mighty partner, delivering clever content and smart strategies that help your business stand out online. From scroll stopping social media to consistent, strategic presence, we bring personality and purpose to your brand.
Hi, I’m Anna Carroll - the founder and creative behind Wagtail.
Bubbly, community-minded, and a little bit sassy, I’m here to help businesses grow through clever content, smart strategies, and an authentic online presence.
Wagtail is more than just scheduling posts, it’s about capturing the soul of your business and helping it shine. What started as a love for video editing and creative storytelling has grown into a business built on connection, clarity, and care.
I’m a young mum and I know how much heart goes into running a small business. That’s why I bring big energy, down-to-earth communication, and genuine support to every project I take on.
About Wagtail
My Approach
At Wagtail, it’s all about you and your goals.
Whether we’re building a content plan, designing digital assets, or managing your socials, I take the time to truly understand your brand and what matters most to you. I blend creativity with strategy, crafting content that not only looks great, but works hard behind the scenes to grow your business.
It’s not about chasing trends, it’s about creating content that feels right, reflects your values, and frees up your time to do what you do best. My mission is simple: help your business be seen, heard, and remembered.
Why "Wagtail"?
The name Wagtail is inspired by the Willie Wagtail, a small bird with a bold personality. Energetic, quick, and a natural communicator, it perfectly represents the way we work: small but mighty, fun yet focused.
But there's more to it. As a child, I spent hours feeding Willie Wagtails at my Granma and Ganga’s place. My Ganga, a true family man and a brilliant business mind was my biggest inspiration. Naming this business after the Wagtail is my way of honouring his legacy, and the care, creativity, and commitment he lived by.
Social Media Management
Social Media Management that actually supports your business
Strategy, content and execution handled for you, so you can show up consistently without the overwhelm.
Social media isn’t just about posting.
It’s how your business is discovered, trusted and chosen.
Without a clear strategy and system, it quickly becomes inconsistent, time consuming and something that falls to the bottom of your list.
That’s where we come in.
What’s Included
We don’t just post content. We manage your entire social media presence so everything works together seamlessly.
• Strategy tailored to your business, audience and goals
• Structured content planning and monthly calendars
• Content creation, editing and captions
• Scheduling and platform management
• Community engagement in your brand voice
• Monthly insights and ongoing refinement
Is This For You?
• You don’t have time to keep up with social media
• You want to be consistent but don’t know what to post
• Your content doesn’t reflect the quality of your business
• You feel stuck, overwhelmed or unsure what’s working
• You’re ready to treat social media as a growth tool, not a task
How It Works
Strategy and Direction
We refine your brand, audience and content approach so everything is clear and aligned.
Plan and Create
Your content is planned, created and prepared in advance.
Schedule and Manage
Everything is scheduled and your platforms are handled for you.
Refine and Grow
We track performance and continuously improve your content and strategy.
Social media should feel clear, structured and aligned with your business.
When done properly, it becomes one of your strongest tools for visibility, trust and growth.
Limited client spots available to ensure quality and consistency.
See Us In Flight
Contact Us
Keen to work together?
Pop in a few details below and we’ll be in touch soon. We’d love to learn more about your business and how Wagtail can support you!